Two people. Every project.
The people you meet on the first call are the people who build the work, and the people who answer when something breaks.
AB Philosophy, then a master's in Social Science. Nine years teaching philosophy at college level, and more than five years since in digital marketing and operations. He pairs the strategy with a real interest in how a clinic grows.
AB Philosophy, then a master's in Philosophy. Three years teaching philosophy at college level, and two in a university research office. That analytical habit still shapes the creative work and the digital experiences he builds.
Most of what is on this page follows from that.
For seven years we lived and studied together at Seminario de San Jose, formed for the Catholic priesthood. We are not brothers by blood, but those years made us close to it. Life took us elsewhere and neither of us was ordained. The discipline, the humility and the habit of serving people properly stayed.
Both of us studied philosophy and taught it at the same university. Years of standing in front of people who had not yet decided to care about the subject, and finding a way to make them care. That is where we learned the thing this whole company runs on. Good education is making a complicated thing simple to understand.
The digital work came later. Dion moved into marketing and operations, Butch into systems, research and digital experience, and the two halves fit. We chose chiropractic because the care is usually better than the way it gets explained, and explaining things is what we already knew how to do.
Your clinic's digital presence is one of its most valuable assets, and we think it deserves personal care. We do not hand your practice to account managers, and we do not outsource the work that shapes its growth. We stay involved, because that is the level of trust we would expect if it were our own business.
Dion and ButchDion ServicesGood clinics get sold dashboards, follower counts and busy work, and end up with an appointment book that looks the same as it did before. We keep the work plain, done by the two people who answer when you call.
Not values on a wall. Nine rules we run the work by, including the ones that cost us clinics.
We help communicate care we actually believe in. If we would not send our own family, we do not take the clinic.
You work with Dion and Butch. No account managers, no subcontractors, nobody you have not met touching your practice.
If a website or a campaign is not what your clinic needs, we say so, even when saying so costs us the work. It has, more than once.
Patients choose a provider they trust, not the one they saw most. We make a clinic read as dependable before we chase attention.
A patient who understands the care commits with confidence. We build that understanding instead of leaning on pressure.
We keep the client list small on purpose. It is the only way each clinic gets the attention it needs.
Your site, domain, ad accounts, systems and data stay in your name. Nothing here is rented back to you.
Launch is the beginning. We stay on for the upkeep, the changes and the fixes, as the two people who already know your setup.
Answering when we said we would. Doing what we agreed. Owning the small details that add up to a clinic that trusts us.
We do not believe good work needs to be complicated. It needs to be thoughtful, personal, honest, and done properly.